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AdWords Import Phone Call Conversions, Dynamic Search Ads, & Famous Drummers

DART Board Friday | July 22, 2016 Effective digital marketing can only be achieved by leveraging the power of data and the beauty of art, and the best way to foster …

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DART Board Friday | July 22, 2016

Effective digital marketing can only be achieved by leveraging the power of data and the beauty of art, and the best way to foster improvement in these areas is to strike up conversations with our peers.


Each week, we’ll throw a couple of DARTs at the wall and hope you’ll join the conversation. This will include interesting things we find, are thinking about, or are actively using in our digital marketing campaigns. We hope that our short updates will spark some inspiration after a long week.


Here’s your DARTs for the week:


AdWords Update We’re Excited About: Importing Call Conversions. Earlier this week, Google AdWords announced a new feature that will allow you to import conversion data for Mobile Click-To-Call campaigns. Previously, advertisers have only been able to measure call conversions by call length, making it near impossible to truly optimize their Mobile Click-To-Call campaigns. Now, by using a simple template, businesses will be able to assign true conversions and conversion value to individual phone calls, which will be traced all the way back to the original ad-click.

Free Content Tool We’re Loving: Embedded HTML5 Flipbook. FlipHTML5 is an awesome free tool that allows you to easily turn any PDF into an interactive eBook. Click here to see it in action.


Spotify Playlist We’re Working To: Poolside In Your Mind, by Flitr US. Described as “the soundtrack to your relaxing daydream,” this 3+ hour playlist is filled with mellow jams to help keep you productive.


AdWords Feature We’re Using: Dynamic Search Ads. What was once denounced as a novice feature that would cause run-away spend, we have re-considered the value of AdWords Dynamic Search Ads… But only when used under close supervision. This feature uses a Google Bot to crawl specified web pages and find searches that are relevant to the page content. When a search is deemed relevant, and if the bid and Quality Score are appropriate, Google will show an ad with a dynamic headline and choose the most appropriate landing page.


It’s basically the equivalent of a Google Shopping Feed, but for Search Campaigns. It’s a great way to find new keyword ideas for niche industries. It has also proven very effective for testing the quality of your landing page content. For example, if you sell shoes and your Dynamic Search Ads are showing impressions for hamburgers, then your landing page content probably isn’t clear enough.


This also might be a reason why your Quality Scores stink.

Something We’re Debating: Most Famous Drummer of All Time. Earlier this week, Isaac, our fearless leader, made a bold statement that someone called Buddy Rich is the most famous drummer of all time. We called his bluff, and he stuck to his guns, and now the world needs to know about it.

There is a difference between talent and fame. Most Talented is largely opinion based, whereas fame could technically be measured if we polled enough people.


I have to be honest… I’ve never heard of Buddy Rich. But after checking out a few YouTube videos I’ll admit that this guy was pretty damn good.


However, when I think of famous drummers, I think of names like Ringo Starr, John Bonham, Neil Peart, Phil Collins, or Rick Allen.


Now let it be known that I, as a rational, clear-minded individual, understand that Ringo Starr stinks on ice. But you cannot take away the fact that Ringo is one of the most well-known, or famous, drummers of all time. In that same regard, one might argue that John Mayer or John Butler is the most talented guitarist of all time, but when you think of the most famous guitarist of all timemost people would probably think of Jimi Hendrix.


And if most people think you are the most famous-something, then you are.


While I’ll admit that Buddy Rich has now gained my respect as one of the most talented drummers, it does not take away the fact that our boss was wrong about this.


So please, if you could tweet @adventureppc and let us know who you think is the most famous drummer of all time, I’ll buy you a beer. But only if you don’t say Buddy Rich.


Have a great weekend.


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