The SSL certificate, or Secure Socket Layer, creates a secure connection between the consumer on your site and the server that facilitates the processing of transactions. SSL uses a cryptographic system that encrypts or obscures personal data from potential malicious activity. If you’re processing online transactions, it is imperative that they be secure.
SSL certificates themselves are also a useful tool in publicizing whether or not a site is trustworthy. Over the years and as more consumers are shopping online, savvy consumers know that shopping on sites with a SSL leads to a more safe and secure transaction. Most online shoppers will not risk submitting their personal financial information on a non-secure site.
The benefits:
My suggestion, as a site owner, make the investment. Not only will it improve sales/trust, it will mitigate the potential grief from stolen customer data.
Keep in mind, you may find many options for your certificate needs. The SSL certificate authority business is fragmented, with national or regional providers dominating their own markets. This is because many uses of digital certificates, such as for legally binding digital signatures, are governed by local law, regulations, and accreditation schemes for certificate authorities. Choose wisely…
One last note, Chrome notifies users of insecure properties. Certainly doesn’t help when you don’t have a SSL certificate.
We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
New York
1074 Broadway
Woodmere, NY
Philadelphia
1617 John F. Kennedy Blvd
Philadelphia, PA
Florida
333 Las Olas Way
Fort Lauderdale, Florida
info@adventureppc.com
(516) 218-3722
Over 290,000 marketers from around the world have leveled up their skillset with AdVenture premium and free resources. Whether you're a CMO or a new student of digital marketing, there's something here for you.
Named one of the most important advertising books of all time.
buy on amazonOver ten hours of lectures and workshops from Day of Learning and Happiness, live from NYC.
check out dolahResources, guides, and courses for digital marketers, CMOs, and students. Brought to you by the agency chosen by Google to train Google's top Premier Partner Agencies.
Over 100 hours of video training and 60+ downloadable resources
view bundles →