Google Shopping Optimization

ROI-obsessed management of your Google Shopping campaigns

certified google adwords management services

Google Shopping Management


Formerly known as Google Product Listing Ads (PLA’s), the new Google Shopping campaigns are the best way to expose your physical and digital products to customers who are actively searching for them.

Our Google Shopping campaign optimization service focuses on improving the ROI of your shopping campaigns by using intelligent item ID bidding and thoughtful data analysis.

Our proven, strategic approach has worked for major international e-commerce retailers and small local boutiques alike.

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A Proven Approach To Google Shopping Campaigns

Shopping campaign optimization strategies proven with international brands and small boutiques alike

ALL GREAT CAMPAIGNS START WITH A GREAT FEED IN THE MERCHANT CENTER

Whether your ecommerce site is set up on Magento, Shopify, WooCommerce or a completely custom shopping cart solution, we’ll make sure your data feed is optimized for Google’s requirements so your ad campaigns will capture as much customer attention and exposure as possible.

pla campaign optimization strategies

INTELLIGENT, CUSTOM BIDDING STRATEGIES

The more SKU’s in your store, the more important it is to bid strategically at the item ID, product category, brand and price level. That sort of attention to detail takes time and thoughtful energy, but it’s the ONLY way to run a highly successful Shopping campaign. And therefore it’s the ONLY way we manage our clients’  Google Shopping (PLA) campaigns.

How to optimize google PLA campaigns

THOUSANDS OF SKU’S MEANS THOUSANDS OF INDIVIDUAL BIDS

Each individual product in your store represents a unique business opportunity. Products have different levels of search volume, different prices, different profit margins, and different costs in the auction. As such, each and every product should be evaluated on an individual basis accounting for all its unique attributes and characteristics. And yea, we do that.

segmenting by product ID in Google Product Listing Campaigns

OPTIMIZED CAMPAIGNS CONSISTENTLY IMPROVE

Segmenting your product listing ads simply by brand, category and price isn’t going to work. Each product represents a unique opportunity for your business and needs to be treated as a separate auction. By utilizing custom Google shopping segments, we can manage your Shopping campaign bids in a much more thoughtful and detailed way.

segmenting PLA campaign ad groups

Shopping Campaign Management Testimonials

“Honesty, Integrity, Transparency. AdVenture Media has reduced overall costs while maintaining and improving efficiency. I would highly recommend their services.”

Todd Bookout
Marketing Director – GlobalTranz

We are now two months in with AdVenture and we are still seeing increases in conversions, quality scores, and impressions. We highly recommend using AdVenture Media Group. They’ve helped us obtain a 350% ROI on every dollar spent on Google AdWords (and the number is still increasing).

Morag McNiven
Marketing Director – The Original Scrapbox

Before signing on with Adventure, our Google Adwords account was mismanaged. Now, over the past few months with he AdVenture team, we’ve seen just how effective Google Adwords is for our business when fully optimized.

Taranita Costales
Director-Kurtosys Systems

The State Of Our Clients’ Shopping Campaigns

0
Unique SKU's Managed

0%
Avg PLA ROI

$0 Mil
Generated From PLA's

0
industries served

Google Shopping Pricing.

Small Business
Up To 500 Products

$499 / mo
plus ad spend

For businesses spending $2500 to $5000 per mo. on Shopping campaigns

  • Merchant Center Review
  • Item-ID level bidding
  • Advanced ad group strategies
  • Regular Strategy Calls
  • Google Analytics
  • Conversion Tracking
  • 10% Off Any Landing Page Analysis Package
  • Set-up $599 (One-time)

Savvy Shopper
Up To 1500 Products

$799 / mo
plus ad spend

For businesses spending $5,000 to $10,000 per mo. on Shopping campaigns

  • Merchant Center Review
  • Item-ID level bidding
  • Advanced ad group strategies
  • Regular Strategy Calls
  • Google Analytics
  • Conversion Tracking
  • 30% Off Any Landing Page Analysis Package
  • Set-up $699 (One-time)

Big Box Retail
Up To 5,000 Products

$1,599 / mo
plus ad spend

For businesses spending $10,000 to $25,000 per mo. on Shopping campaigns

  • Merchant Center Review
  • Item-ID level bidding
  • Advanced ad group strategies
  • Regular Strategy Calls
  • Google Analytics
  • Conversion Tracking
  • 30% Off Any Landing Page Analysis Package
  • Set-up $1,499 (One-time)

Mega Store
Up To 25,000 Products

$3,899 / mo
plus ad spend

For businesses spending $25,000 to $50,000 per mo. on Shopping campaigns

  • Merchant Center Review
  • Item-ID level bidding
  • Advanced ad group strategies
  • Regular Strategy Calls
  • Google Analytics
  • Conversion Tracking
  • 30% Off Any Landing Page Analysis Package
  • Set-up $3,599 (One-time)

Includes access to best-in-class Shopping management software

Let Us Make Your Google Shopping Campaigns Rock



PLA campaign optimization

Featured PPC Case Study

One of the USA's fastest growing privately held companies, GlobalTranz needed a team of highly creative and skilled marketing experts to execute their strategies in an efficient and scalable way.

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