By A/B testing your PPC landing pages, you're guaranteed to improve your conversion rate ... which in turn will increase your ROI and profitability from your PPC campaigns.
"We spent a lot of money with local SEM companies here in Sydney up to a point where we decided to learn ourselves, that was when I came across Isaac's AdWords course on Udemy...I purchased the course and learned from it. That alone put me in a much better position when I comes to talking to AdWords service providers .... Since then we started working with Adventure Media Group, Ari, my account manager always make sure to get the most out of our budget and the campaign we run with them is very successful indeed."
Leo Novais
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If you’re not running tests on your landing pages, you’re wasting money every single day. Our team of conversion rate optimization experts will implement A/B tests on your landing pages, testing things like imagery, copy, colors, layout and CTA’s like form elements and phone number placements.
Whether your website is an ecommerce store where you’re selling products directly online, or you’re collecting leads through phone calls and form submissions, A/B testing is an essential component of your marketing strategy.
Research by eMarketer indicates that more than 80% of marketers say they’re not focusing on A/B testing their landing pages. They should be.
Landing page testing takes time, patience and a good understanding of web usability principles and statistical analysis. Luckily, our team has all that and more. Take a look at our A/B testing process and see if it’s a service you can benefit from.
Imagine you spend $500 on your Google AdWords campaign and generate 250 clicks and 20 form submissions. You’re landing page conversion rate would be 8%.
Let’s say you close 50% of your form submissions for an average profit of $80 per customer. So you got 10 clients and made $800 in profit.
Now you test your landing pages and discover that by changing the order of the form fields you actually improve your conversion rate from 8% to 12%. For the same $500, you’d now actually generate 30 form submissions, of which you’d close 50%, generating 15 clients instead of 10.
With the better landing page conversion rate you’d earn $1200, instead of $800, from the same amount of money spent on AdWords. That’s a 50% increase in profit from a 4% increase in landing page conversion rate!What would a better conversion rate mean for your bottom line?
avg increase in conversion rate
avg increase in conversion value
a/b tests run for clients
million dollars saved in advertising cost
Landing page testing actually works, every single time.
In fact, Landing page A/B testing with consistency and patience is one of the only guaranteed ways of increasing your conversion rates over time. Which of course, will increase the money you make from your advertising campaigns as a result.
Here is some of the tech and tools we use to run incredibly effective A/B landing page tests.
"My eCommerce site had some new, and very big, competitors entering the space. I switched PPC management to AdVenture Media Group and saw the results I needed almost immediately. Their expertise is clear through the education they provide, so I was confident that I was getting the best in the business. What I experienced, however, was not only the best in the industry, it was taking the PPC game to a whole new level. I was so impressed I added my new eCommerce site to them for management as well and am seeing significant and immediate gains. I can't recommend AdVenture Media Group enough."
Walker Deibel
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CEO
We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
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info@adventureppc.com
(516) 218-3722