AdWords For Non Profit

The Google Ad Grants Program provides Non-Profits with $10,000 per month of in-kind advertising. We're here to help you take your Google AdWords Grant and effectively turn it into more donations, volunteers, or awareness for your cause.

Google Ad Grants Program

Since 2002, Google has provided Google Ad Grants to more than 20,000 Non-Profit organizations just like yours! Eligible 501(c)(3) organizations receive a budget of up to $10,000 per month to use on Google’s Search Network, allowing them to reach users that are actively seeking information, volunteer opportunities, or worthy charities to donate to. With a quick application process, you’ll be up and running in no time!

The Value of Google Ad Grants

Could your Non-Profit benefit from an extra 5,000 – 50,000 unique website visitors per month? Of course it could!

However, the value opportunity of your Google Ad Grant goes far beyond the notion of more website visitors. Rather, you should be thinking about what types of website visitors you’d like to attract and share your story with.

That’s where AdVenture Media comes in.

Google Ad Grants Management

We’ll help you leverage your Google Ad Grant as a starting point for a scalable, comprehensive digital marketing strategy. We’ll work with you to outline short term and long term goals, build the necessary advertising campaigns to achieve those goals, and provide guidance on content, messaging, and conversion rate optimization.

We’re not just going to help you spend your Google Ad Grant budget… We’re going to build and manage campaigns that will attract the types of visitors that will truly benefit your cause.

With experience working alongside some of the top rated charitable organizations in the world, our team is well-positioned to help you effectively share your story with the right audiences. We understand your situation as an understaffed organization managing many projects, so let us manage the day-to-day management of your Google Ad Grant campaigns while you focus on the bigger picture.

Our Approach To Google Ad Grants Management

Strategies proven to raise awareness, gain volunteers, and drive donations for Non-Profit organizations.

Discovery & Research

You talk, we listen. We want to learn as much about your cause and your stakeholders as possible. We want to truly understand what will sets you apart and motivates your current supporters.

Competitive Analysis & Strategy

We take your insights and translate them to the greater digital marketing landscape. We'll conduct industry research, uncover valuable opportunities, and craft our short and long term growth strategy.

Account Build

We build out your Google Ad Grants account, develop the ad copy, decide on keyword structure and landing pages, and more.

Optimize, Grow, Repeat.

We continue to run A/B tests and optimize for the highest quality traffic. We'll provide guidance on content development, conversion rate optimization, and ultimately how your efforts can scale to new platforms.

Frequently Asked Questions

The Google Ad Grants program is a unique opportunity for your nonprofit organization that should not be lightly. We want to help you better understand the dynamics of this program and how Google AdWords and other digital advertising platforms can provide real value.

Feel free to reach out to us if you have more questions… we’d love to meet you and hear about your cause.

The application process is very simple. As long as you are registered as a 501(c)(3) organization and meet the other requirements, you’ll be up and running in just a few days.

Everything you need to get started can be accessed here.

Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google Ad Grants, but philanthropic arms of educational institutions are eligible. Checkout this link for more information about program eligibility.

But seriously, the application process is simple enough that it’s worth applying even if you’re not sure if you are eligible.


Absolutely. In fact, we’ve helped many other nonprofit organizations achieve their marketing goals through our standard PPC management services.

You can learn more about our full service PPC management services here, but honestly, just give us a call and we’d be happy to help you.

With $10,000 in advertising media cost being covered by Google, your only costs will be your agency management fees.
By bringing our team on to serve as the digital marketing arm of your organization, you’ll also be freeing up valuable time for you and your team to focus on other things.
Since the Google Ad Grants program appears to just be free money, many are hesitant to initially invest in an agency partner. But in reality, it’s a $10,000 discount on premium digital advertising, and we can prove that it’s a worthwhile investment.

Google AdWords (and therefore your Google Ad Grant) can be used as a medium to achieve literally any goal you have. It can be used to increase awareness for your cause or bring in more donations, volunteers, newsletter subscribers, and anything else that is essential to what you do.

Your goal should never be to simply increase website traffic. We need to make sure it’s the right kind of traffic, and we also need to make sure we’re providing users with an optimal experience and answers to the questions they have.

We’ll help you determine these goals and then help you set up conversion tracking so that you can effectively measure the performance of your account. Not only will you get details reports sent to you each month, but we’ll regularly have strategy calls to discuss performance, long term goals, and ensure that all your questions are answered.

Every day there are thousands of people going to Google in search of a cause or organization that they can become more connected with. We’ll help bring them to you.

Ah, you’re very ambitious! We love that.

Your Google Ad Grants account should really just be one piece of a comprehensive digital marketing strategy. Depending on your goals, we might recommend a separate Google AdWords account, social media advertising, display advertising, and a thoughtful content strategy.

And remarketing. Definitely remarketing. (What is remarketing? See this blog post).

But here’s the thing… If you’re going to be investing in other platforms and initiatives beyond your Google Ad Grants account, you absolutely need to know that your Google Ad Grant is being managed effectively. It’s likely that your Ad Grants account will become the primary medium from which anyone is coming to your site, so a poorly managed account will skew your data and likely generate a lot of wasted money.

For example, if you’re spending money on a remarketing campaign, you don’t want to be serving ads to people that accidentally clicked on your Google Ad Grants ad and are unlikely to ever turn into a valuable supporter for your cause.

Download the AdWords for Nonprofits Guide

Attract new customers with eye-catching ads. Great ad campaigns start with great ads. You can advertise in a variety of formats and sizes with text ads, static and animated image ads, rich media and video ads. You can also create your own in minutes using the display ad builder for free in Adwords tools.

Download the Guide

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Committed and hardworking, our account managers put maximum effort into overseeing each client’s campaign and ensuring everyone is kept up to date.


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"Great bunch to work with! Totally turned around our PPC and conversion rates. I recommend AdVenture Media Group to all of my friends in the E-Commerce business."

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Director of E-commerce, Charles and Colvard

Trinity Credit Services Sees Improved Lead Quality
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