By A/B testing your PPC landing pages, you're guaranteed to improve your conversion rate ... which in turn will increase your ROI and profitability from your PPC campaigns.
"Thank you, Adventure PPC for helping managing our Google Adwords campaign.We just couldn't do an Adwords campaign on our own. Each month they provide a thorough report of our Adwords performance and provide feedback on what can be improved. Valued feedback. Thank you!"
Erica Nolan
|
CEO
If you’re not running tests on your landing pages, you’re wasting money every single day. Our team of conversion rate optimization experts will implement A/B tests on your landing pages, testing things like imagery, copy, colors, layout and CTA’s like form elements and phone number placements.
Whether your website is an ecommerce store where you’re selling products directly online, or you’re collecting leads through phone calls and form submissions, A/B testing is an essential component of your marketing strategy.
Research by eMarketer indicates that more than 80% of marketers say they’re not focusing on A/B testing their landing pages. They should be.
Landing page testing takes time, patience and a good understanding of web usability principles and statistical analysis. Luckily, our team has all that and more. Take a look at our A/B testing process and see if it’s a service you can benefit from.
Imagine you spend $500 on your Google AdWords campaign and generate 250 clicks and 20 form submissions. You’re landing page conversion rate would be 8%.
Let’s say you close 50% of your form submissions for an average profit of $80 per customer. So you got 10 clients and made $800 in profit.
Now you test your landing pages and discover that by changing the order of the form fields you actually improve your conversion rate from 8% to 12%. For the same $500, you’d now actually generate 30 form submissions, of which you’d close 50%, generating 15 clients instead of 10.
With the better landing page conversion rate you’d earn $1200, instead of $800, from the same amount of money spent on AdWords. That’s a 50% increase in profit from a 4% increase in landing page conversion rate!What would a better conversion rate mean for your bottom line?
avg increase in conversion rate
avg increase in conversion value
a/b tests run for clients
million dollars saved in advertising cost
Landing page testing actually works, every single time.
In fact, Landing page A/B testing with consistency and patience is one of the only guaranteed ways of increasing your conversion rates over time. Which of course, will increase the money you make from your advertising campaigns as a result.
Here is some of the tech and tools we use to run incredibly effective A/B landing page tests.
AMG has been a terrific partner to us. One quick example: we had been trying to figure out some problems with our iOS UAC tracking for nearly a year--we have tapped support teams at Google, Tune and Apple, and even connected with friends via LinkedIn at Google for assistance, with no luck. The AMG team dove in and figured it out like **snap**!
Kelly Scott
|
Director
We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
New York
1074 Broadway
Woodmere, NY
Philadelphia
1429 Walnut Street
Philadelphia, PA
Florida
433 Plaza Real
Boca Raton, FL
info@adventureppc.com
(516) 218-3722