By A/B testing your PPC landing pages, you're guaranteed to improve your conversion rate ... which in turn will increase your ROI and profitability from your PPC campaigns.
"In a world/industry were many things can be told and sold, there's nothing like a factual proof of your work. The whole AMG group has catered our business and needs like no one else before. Very happy to explore what the future will bring, but so far it has been amazing. 100% recommended if you are serious about your business and want to make a difference."
Abraham Amouyal
|
CEO
If you’re not running tests on your landing pages, you’re wasting money every single day. Our team of conversion rate optimization experts will implement A/B tests on your landing pages, testing things like imagery, copy, colors, layout and CTA’s like form elements and phone number placements.
Whether your website is an ecommerce store where you’re selling products directly online, or you’re collecting leads through phone calls and form submissions, A/B testing is an essential component of your marketing strategy.
Research by eMarketer indicates that more than 80% of marketers say they’re not focusing on A/B testing their landing pages. They should be.
Landing page testing takes time, patience and a good understanding of web usability principles and statistical analysis. Luckily, our team has all that and more. Take a look at our A/B testing process and see if it’s a service you can benefit from.
Imagine you spend $500 on your Google AdWords campaign and generate 250 clicks and 20 form submissions. You’re landing page conversion rate would be 8%.
Let’s say you close 50% of your form submissions for an average profit of $80 per customer. So you got 10 clients and made $800 in profit.
Now you test your landing pages and discover that by changing the order of the form fields you actually improve your conversion rate from 8% to 12%. For the same $500, you’d now actually generate 30 form submissions, of which you’d close 50%, generating 15 clients instead of 10.
With the better landing page conversion rate you’d earn $1200, instead of $800, from the same amount of money spent on AdWords. That’s a 50% increase in profit from a 4% increase in landing page conversion rate!What would a better conversion rate mean for your bottom line?
avg increase in conversion rate
avg increase in conversion value
a/b tests run for clients
million dollars saved in advertising cost
Landing page testing actually works, every single time.
In fact, Landing page A/B testing with consistency and patience is one of the only guaranteed ways of increasing your conversion rates over time. Which of course, will increase the money you make from your advertising campaigns as a result.
Here is some of the tech and tools we use to run incredibly effective A/B landing page tests.
"Ever since we started working with Adventure Media Group, our campaigns have seen a boost in performance. The team always comes to the table with new and fresh ideas for us to test that we otherwise wouldn't have thought of. The team's attention to detail and their constant communication with our team is greatly appreciated. I would highly recommend working with Adventure Media Group"
Diane Schmid
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Marketing Manager
We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
New York
1074 Broadway
Woodmere, NY
Philadelphia
1617 John F. Kennedy Blvd
Philadelphia, PA
Florida
333 Las Olas Way
Fort Lauderdale, Florida
info@adventureppc.com
(516) 218-3722