The AdVenture Media Reading List

The best books (many of which are required reading here). Buy one, two or all of them. Your career will be better for it!

Ogilvy on Advertising

David Ogilvy

Buy on Amazon

Authored by the father of advertising, Ogilvy outlines his principles for designing a great advertisement (as well as a bad one). Despite being more than 30 years old, these principles still hold today.

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Karl Banks

Buy on Amazon

Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. This is a must read for anyone interested in Conversion Rate Optimization

Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Buy on Amazon

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Influence: The Psychology of Persuasion

Robert B. Cialdini

Buy on Amazon

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Our favorite book on the fundamental principles of persuasion.

My Life in Advertising and Scientific Advertising

Claude Hopkins

Buy on Amazon

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins.

The Power of Empathy: A Practical Guide to Creating Intimacy, Self-understanding, and Lasting Love in Your Life

Arthur Ciaramicoli

Buy on Amazon

Arguing that empathy is the driving force behind love, the author shows readers how to bring this all-important trait to the fore in relationships.

Advanced Google AdWords, Third Edition

Brad Geddes

Buy on Amazon

This is the AdWords Bible. From search theory to in depth strategies, this is the no-fluff guide you need to jumpstart your PPC knowledge and skills. This the third (and most current edition).

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim Ash

Buy on Amazon

This is the best resource we've found for learning psychological principles in landing page design as well as advanced understanding of statistical and user testing. Keep this book handy as you develop your landing pages and as you write your creative sales copy!

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug

Buy on Amazon

This is the most enjoyable guide to usability testing and user experience you'll find in print, anywhere. It's concise, easy to read and full of highly practical and useful tips for improving your websites and landing pages. A must-read if you are even slightly inclined toward the science of good website experiences.

Everybody Writes

Ann Handley

Buy on Amazon

The best resource for improving your ad copy, emails, blog posts, and any other written content. An easy read with tons of actionable insights that we reference constantly.

Pre-Suasion

Robert Cialdini

Buy on Amazon

The art of preparing your audience to be receptive to your message before it is even delivered. Learn how to set the stage for effective communication.

Good To Great

Jim Collins

Buy on Amazon

A must read for anyone that provides consulting services for clients. Good To Great outlines proven methods for running a great company.

Web Analytics 2.0

Avinash Kaushik

Buy on Amazon

Your digital campaigns provide an overwhelming amount of data. This book helps you translate that data into actionable insights.

Freakonomics

Steven Levitt & Stephen Dubner

Buy on Amazon

This eye-opening introduction to behavioral economics will challenge you to look at the world through a different lens.

Shoe Dog

Phil Knight

Buy on Amazon

The story of Nike, as told by its' iconic founder. Not necessarily a book about marketing, but we recommend it any chance we get. It's that good.

Work Motivation: Past, Present and Future

Ruth Kanfer

Buy on Amazon

Dense textbook, but detailed insights into many popular human motivational theories.

Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

Ken Auletta

Buy on Amazon

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

12 Rules for Life: An Antidote to Chaos

Jordan Peterson

Buy on Amazon

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

Buy on Amazon

ONE OF AMAZON'S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store

Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin

Buy on Amazon

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

Carol Tavris

Buy on Amazon

The Design of Everyday Things

Don Norman

Buy on Amazon

The ultimate guide to human-centered design

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker

Jeffrey L. Cruikshank

Buy on Amazon

This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.

Steve Jobs

Walter Isaacson

Buy on Amazon

One of the best business biographies out there.

Ogilvy on Advertising

David Ogilvy

Buy on Amazon

Authored by the father of advertising, Ogilvy outlines his principles for designing a great advertisement (as well as a bad one). Despite being more than 30 years old, these principles still hold today.

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Karl Banks

Buy on Amazon

Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. This is a must read for anyone interested in Conversion Rate Optimization

My Life in Advertising and Scientific Advertising

Claude Hopkins

Buy on Amazon

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins.

Advanced Google AdWords, Third Edition

Brad Geddes

Buy on Amazon

This is the AdWords Bible. From search theory to in depth strategies, this is the no-fluff guide you need to jumpstart your PPC knowledge and skills. This the third (and most current edition).

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug

Buy on Amazon

This is the most enjoyable guide to usability testing and user experience you'll find in print, anywhere. It's concise, easy to read and full of highly practical and useful tips for improving your websites and landing pages. A must-read if you are even slightly inclined toward the science of good website experiences.

Web Analytics 2.0

Avinash Kaushik

Buy on Amazon

Your digital campaigns provide an overwhelming amount of data. This book helps you translate that data into actionable insights.

Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

Ken Auletta

Buy on Amazon

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

The Design of Everyday Things

Don Norman

Buy on Amazon

The ultimate guide to human-centered design

Shoe Dog

Phil Knight

Buy on Amazon

The story of Nike, as told by its' iconic founder. Not necessarily a book about marketing, but we recommend it any chance we get. It's that good.

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

Buy on Amazon

ONE OF AMAZON'S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store

Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin

Buy on Amazon

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker

Jeffrey L. Cruikshank

Buy on Amazon

This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.

Steve Jobs

Walter Isaacson

Buy on Amazon

One of the best business biographies out there.

Work Motivation: Past, Present and Future

Ruth Kanfer

Buy on Amazon

Dense textbook, but detailed insights into many popular human motivational theories.

12 Rules for Life: An Antidote to Chaos

Jordan Peterson

Buy on Amazon

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

Carol Tavris

Buy on Amazon

Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Buy on Amazon

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Influence: The Psychology of Persuasion

Robert B. Cialdini

Buy on Amazon

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Our favorite book on the fundamental principles of persuasion.

The Power of Empathy: A Practical Guide to Creating Intimacy, Self-understanding, and Lasting Love in Your Life

Arthur Ciaramicoli

Buy on Amazon

Arguing that empathy is the driving force behind love, the author shows readers how to bring this all-important trait to the fore in relationships.

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