Ecommerce Advertising Solutions

With digital advertising expertise across paid search, paid social, programmatic retargeting, and custom attribution solutions, AdVenture Media is equipped to elevate your ecommerce brand to new heights.

Scaling Growth for CanvasPrints.com Leads to 40% Increase in Orders Per Day

AdVenture fuels Grown Brilliance's meteoric rise from $0 to $200,000,000 in revenue in 18 months

Targeting High Value Customers Leads to 80% Revenue Drive for Michael Aram

Strategy Shift Generates 155% Increase in Patient Volume for Pediatrix

Account Restructure Led To 21% Increase In Revenue For Shelfology

Asurion's uBreakiFix Beats Revenue Target by 40% with 238% CPA decrease

We're an agency, but you can also think of us as your Fractional CMO.

It's not only about traffic acquisition and winning Google Shopping placements. It's just as important to look holistically at customer engagement, loyalty, product/market fit, and omni-channel attribution.

Ultimately, we'll take accountability for your success, like a Fractional CMO. We'll be an extension of your team—if there's a challenge standing in our way, we'll work with you to find a solution.

Blending Paid Search, Paid Social, Programmatic, & More

The modern consumer journey traverses through a complex web of digital touchpoints. Our Platform Agnostic Approach strategically positions your brand across crucial channels, from paid search and paid social to everything in between.

We'll help your brand discover the right audiences and tell your story through channels like Facebook Ads, Instagram Ads, Pinterest Ads, and TikTok Ads, as well as emerging channels like Podcasts, CTV, and Digital Out of Home (DOOH).

Simultaneously, we'll capture demand at the bottom of the funnel through Google Search, Google Shopping, Performance Max, Bing Ads, and programmatic retargeting. This comprehensive approach ensures precise targeting and impactful presence at every stage of the consumer journey.

Media planning is a key aspect of our service offering, but without proper analytics, attribution, and an understanding of how your customers travel from initial trigger to purchase—and a strategy that ties all of this together—no brand can sustain profitable growth.

Bespoke Strategies & Service Offerings

No two ecommerce businesses are the same. We take a unique approach to every client account, even if we've already worked with one of your competitors (which we probably have).

We also recognize that goals, margins, supply chain, and the overall business model might be different depending on which industry or sub-category of ecommerce you belong to. We hear you! Our experience covers a wide range of niche ecommerce categories, including:

  • Omni-channel brick-and-mortar retailers
  • Single product DTC brands
  • Pure play ecommerce / dropshippers
  • B2B ecommerce
  • Wholesalers and resellers
  • Franchisees
  • Brands who also sell through big-box retail, Amazon, or another retailer, and are interested increasing DTC market share without disrupting existing relationships

A Profit-First Approach

Our ecommerce approach is deeply anchored in understanding product-level profitability and customer lifetime value (LTV). ROAS isn't a business objective—it's a proxy for optimizing ad campaigns within a healthy profit margin. We'll spend less time reporting on vanity in-platform ROAS, and instead, translate platform performance metrics into clear impact on your business goals.

Through detailed growth models and media plans, we ensure that every aspect of our strategy, from channel selection to campaign execution, is aligned with the ultimate goal of acquiring new customers and fostering sustainable, profitable growth for your ecommerce business.

Champions For Your Products & Brand

It's not enough to be a platform-level expert. Successful marketing campaigns require a well-rounded foundation of knowledge about your products, business model, and industry at large.

We'll spend just as much time working outside your ad accounts as we do inside them, hungry to learn more about the competition, industry trends, and the nuances of your products, their design, and your overall brand vision.

From an analytical perspective, we're interested to see if new customers favor some products, but repeat customers favor others. How does AOV and conversion rate vary between different customer cohorts? If your best-performing Instagram ad features an out-of-stock product, should you turn off the ad or keep it running? We'll help provide answers to these kinds of questions.

One of AdVenture's core values is Curiosity. You'll quickly see why...

"AdVenture Media has been BY FAR the best group of ecommerce digital advertisers I have worked with. They are constantly staying up-to-date on the latest trends which helps significantly on any ecommerce site. They are friendly, provide prompt responses, and are willing to help in any way possible."

Abby Teats

|

Marketing Manager

AdVenture Media's ecommerce strategies consistently drive real client outcomes.

Are you tired of your marketing partners pointing fingers at one another? Is your PPC team blaming the SEO team for the drop in traffic? Is your paid social team blaming your creative team for the low engagement rates? Are all of these folks reporting great performance from their chosen "KPIs" while you continue to miss your overall marketing revenue and profitability targets? 

Us too. We'll take accountability for real business outcomes and let the numbers speak for themselves.

$115M
adventure media Ecommerce advertising spend under management
$1B+
revenue generated for ecommerce clients across verticals
100+
5-star reviews from Adventure ecommerce clients

Marketing To The Modern, Complex Buyer's Journey

Our platform-agnostic media plans ensure that your brand meets the customer the moment they enter the buying cycle and remains in their consideration set throughout the "messy middle" journey.

First Party Data Strategies

In the walled-garden platforms, your first party data is your only competitive advantage. We'll help you understand how to collect more first party data, and how to manage, integrate, and leverage this data in the ad platforms to help improve performance.

AI-Driven Performance Creative

Our team crafts engaging ads that captivate your audience, tailor-made for the nuances and best practices of each advertising platform. Using AI-driven creative reporting, we continually refine your ads to ensure they resonate with your target market, boosting visibility and conversion rates.

Finally, an agency that understands the nuances of ecommerce profitability

From ROAS to POAS

At AdVenture Meda, we understand that the ultimate goal of your advertising efforts is not just to generate revenue but to increase profitability. That’s why we advocate moving from Return on Ad Spend (ROAS) to Profit on Ad Spend (POAS).

  • Better Financial Insight: The shift to POAS ensures your advertising strategy aligns more closely with your bottom line, reflecting true financial outcomes.

  • Smarter Spending: POAS takes into account the cost of goods sold (COGS), operational costs, and other expenditures, enabling smarter spending decisions.

  • Enhanced Decision Making: Reporting on profit leads to more strategic resource allocation and, ultimately, stronger financial health for your business.

Goal-Oriented Optimization

We'll combine sophisticated data strategies and strategic campaign management to achieve your business objectives. We leverage first-party data, in-platform insights, and AI tools to ensure every tactic aligns with and drives your overarching goals.

  • Data-Driven Strategy: By combining first-party data with AI tools, we refine bidding strategies and ad creatives to ensure high engagement and conversion rates, directly supporting your profitability and growth objectives.

  • Comprehensive Budget Allocation Insights: We utilize advanced tools and scripts to visualize how your budget is distributed across various channels. This ensures your ad spend is efficiently directed toward the most impactful areas, optimizing campaign performance.

  • Detailed Search and Product Performance Analysis: We track search categories and analyze product performance, allowing us to refine keyword strategies and make informed decisions about product promotions, ultimately improving ROI.

Reporting

We prioritize transparent and insightful reporting to ensure our clients are always informed and empowered. Our customized reporting dashboards integrate seamlessly with your backend CMS, such as Shopify, providing you with clear and actionable insights.

  • Fully Customizable Dashboards: We create bespoke reporting dashboards tailored to each client's specific needs, connecting datasets from all your active ad platforms and any other first-party systems.

  • Simplified Insights:: Our reports are designed to be user-friendly, offering simple yet comprehensive insights that allow you to easily understand and act on the data.

  • Foundation for Communication:: Reporting serves as the backbone of our agency-client communication. You will always have a clear view of how your campaigns are performing and what actions are being taken to drive success.

Our Ecommerce Advertising Tech Stack

Some of the tools and technology we use to help our client’s campaigns outperform their competition.

Meta ads logo (Facebook and Instagram advertising)shopify logogoogle looker studio reporting logo
Google Analytics 4 (GA4) logoData Feed Watch logo
semrush logo
Google merchant center logo
Pinterest Ads logo
Tiktok ads logomicrosoft advertising logospyfu logoReddit Ads logogoogle tag manager logoppcadlab logoclickcease ppc protection software logoAdskate marketing creative analysis logotableau logofunnel.io logomonday.com logoopymyzr ppc management tool logobillo UGC logo

AdVenture's Pillars of Advertising Excellence

We don't offer cookie-cutter solutions, and we don't approach any two accounts the same way.

Proven Track Record

Our proven track record is a mosaic of over 500 clients from varied sectors, including DTC e-commerce, local services, SaaS, B2B lead gen, financial services, insurance, government agencies, educational institutions, manufacturing, private equity, restaurants, food delivery, and more.

Our clients love us

The breadth of our experience is showcased in dozens of 5-star reviews on Clutch.io, reflecting our versatile expertise. Each client story, from a burgeoning startup to an established enterprise, echoes our commitment to tailored strategies and exceptional results, affirming our position as a leader in the digital marketing landscape.

Unrivaled Experience

Our team's strength lies in the diverse professional and educational backgrounds of its members, encompassing traditional advertising, branding, PR, accounting, journalism, finance, healthcare, psychology, and entrepreneurship. This unique mix of expertise allows for innovative, multifaceted approaches to PPC strategies.

We've built the best PPC training program on the planet

Further amplifying our capabilities is our world-class, proprietary training program, recognized and licensed by Fortune 100 companies for building their in-house PPC teams. This comprehensive training ensures that our team is not only versatile but also equipped with cutting-edge skills to drive success in the ever-evolving landscape of digital advertising.

We've trained more than 265K marketers worldwide

Our flagship course, "The Ultimate Google Ads Training," originally published in 2015, is the highest-selling Google Ads training course of all time. Since then, we've published best-selling courses on Facebook (Meta) advertising, landing page optimization, and retargeting strategies. 

In 2023, we launched The AdVenture Academy, a comprehensive resource library for digital marketers filled with training videos, profit calculators, and budget templates.

In total, more than 265K marketers have taken our courses, many of whom work in marketing roles for brands like Tesla, Sports Illustrated, Lyft, Citibank, PayPal, Nasdaq, AMC Networks, and many many more!

Industry Experts on AI

As pioneers in integrating AI with advertising, we've been recognized by Google, and others, for our expertise.

We wrote the book on AI in advertising

Our bestselling book, Join or Die: Digital Advertising in the Age of Automation, originally published in 2020, is still recognized as the playbook for adopting AI strategies into paid media campaigns.

In 2023, AdVenture won a prestigious Netty Award for our use of AI in launching a luxury D2C ecommerce brand.

Our approach to AI-driven strategies not only sets industry standards but also delivers exceptional results, keeping us ahead in the digital advertising arena.

Never Always, Never Never

We're not dogmatic in our approach

We recognize that each business is unique and never apply a one-size-fits-all mentality to any project.

We are humbled by what we do not yet understand and constantly in pursuit of new information and ideas.

While we believe that AI-driven strategies are usually more effective than traditional, Manual CPC campaigns, we understand that there are always exceptions. We leave no stone unturned in our attempt to deliver the best possible recommendation for our clients.

No single strategy or tactic works for every business—never always. But also, never never. Your craziest ideas are welcome here. We'll never completely disregard any idea or strategy; we'll save those for a rainy day.

Fully in-house team of passionately stubborn brainiacs

With offices in NYC, Fort Lauderdale, and Philadelphia, our account managers bring over 150 years of combined experience to your account. While automation and AI are crucial, there’s nothing that replaces the thoughtfulness real humans bring to your very real budgets.

You’ll love your ROI, but you’ll love our people even more (well, maybe not).

Request A Marketing Proposal

We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.

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Visit Us

New York
1074 Broadway
Woodmere, NY

Philadelphia
1617 John F. Kennedy Blvd
Philadelphia, PA

Florida
333 Las Olas Way
Fort Lauderdale, Florida

General Inquiries

info@adventureppc.com
(516) 218-3722

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