We believe the values imbued in our team are what makes our company more than just an agency. Our values define who we are and the way we work on behalf of our clients.
Managing someone else’s money is an enormous responsibility. Whether the client is a small mom and pop e-commerce boutique or a publicly traded enterprise, the performance of the campaigns we run for our clients effect others’ livelihood. We manage your advertising dollars as if they were our own, because after all, businesses don’t pay taxes and businesses don’t pay employee salaries … people do.
Our in-house team is a diverse group from different ethnic and religious backgrounds. We all think about things differently, and our life views vary across the full spectrum of beliefs and principles. But in our culture of open-mindedness and respect for our individuality, those differences actually serve to foster closeness and camaraderie. A healthy work environment begins with respect, and our culture is a testament to everyone sharing that perspective.
When we manage ad campaigns for our clients, there’s no information or data that we have access to that our clients don’t. From AdWords account access to daily reporting and billing, every penny is accounted for, every optimization logged, and every data point shared. We own up to our mistakes and we make it very clear to our clients that they can ask us anything and get an honest answer.
Our team brings the advertising expertise and digital know-how to the table, but you’ll always know your business and the unique behavioral dynamics of your audience better than we do. By scheduling regular review calls, we make sure to get your feedback on our strategies and to get a sense from you how our campaigns are actually performing. The more we communicate and put our heads together, the better your campaigns will perform.
We operate in an incredibly dynamic, ever-changing industry. The ad products we use are changing and evolving on a regular basis, and if we don’t take time to stay on top of new features and successful strategies, our client campaigns will suffer. That’s why we put a great deal of time and effort to be on the vanguard of new products, features and strategies that we can put to work to benefit our clients.
Our work environment encourages our team members to deliver the highest quality work for our clients. Intense work and effort can be a healthy byproduct of intrinsic motivation and a genuine desire to outperform your own previous benchmarks. No one should ever be pinned against a co-worker, measured up to a colleague, or be made to feel that they’re not as valuable as anyone else.