Back To All Articles

Massive Updates Coming To Google AdWords Next Month

August 2, 2016
Massive Updates Coming To Google AdWords Next Month

AdWords Update(s) We’re Excited About: Expanded text ads, price extensions for mobile devices, responsive display ad tool, and device-level bid adjustments. We have more information coming out about each of these new updates, but the bottom line is that Google has finally released the updates announced in the Performance Summit earlier this year, allowing advertisers to be more strategic in a mobile-first world.

Something We’re Pondering Again: The Value of Site-Searchers. It’s generally accepted that if someone uses the site-search feature on your website, they’re more engaged with your site and ultimately more valuable to you. To take advantage of this, we could set up a remarketing audience in Google Analytics of users that have used this feature, and aggressively attempt to bring them back to the site to convert.

However, if someone used this feature and left without making a purchase, one might argue that they didn’t find what they were looking for. If this is true, it’s pointless to spend money attempting to bring those users back to your site.

The answer to this question will be different for every website. Perhaps Site-Searchers are in fact valuable to you, but only when these users meet a second piece of criteria. It’s important to consider these types of questions when segmenting out remarketing audiences.

If you don’t have Site-Search enabled on your Google Analytics account, learn how to set it up here.

A Tweet We Found Hilarious:

DON DRAPER: “We quiero many things. Family, safety, love. But this guy–”(Taps drawing of chihuahua)“There’s only one thing he quieros.”

— DC Pierson (@DCpierson) June 6, 2014

(We actually posted an Instagram about this yesterday. You don’t follow us on Instagram yet? How dare you.)

 

Video Tutorial We’re Loving: Google Tag Manager Button Click Tracking. In general, most companies will track website conversions by redirecting users to a Thank You / Confirmation page as the final step in a conversion path. A conversion pixel will be placed on this page, and by default, it will fire on page-load. Each time someone completes the checkout process and lands on that page, the pixel will fire and send that information back to Google, Bing, Facebook, etc., to register that users’ conversion.

However, not all conversion actions redirect users to a final Thank You page. In this case, you’d need to use Event-Based tracking to register your conversions. For example, you may have a landing page that features an email capture form. When someone submits their email, they see an on-page confirmation. In this case, you’d have to wrap the submit-button with a few lines of JavaScript that would register that action as an event in Google Analytics.

For those that aren’t fluent in JavaScript, there is an excellent workaround in Google Tag Manager. Better yet, MeasureSchool has a slew of incredible tutorial videos that will teach you how to implement tags like this in just ten minutes.

Beer We’re Loving: Oyster Bay Brewing Company. You can already find Oyster Bay’s selection on tap throughout Long Island, Manhattan, Queens and Brooklyn, but they recently started canning and distributing as well. Keep a look out for these awesome labels when you’re looking for a tasty new craft beer.

Request A Marketing Proposal

We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Visit Us

New York
1074 Broadway
Woodmere, NY

Philadelphia
1617 John F. Kennedy Blvd
Philadelphia, PA

Florida
333 Las Olas Way
Fort Lauderdale, Florida

General Inquiries

info@adventureppc.com
(516) 218-3722

AdVenture Education

Over 300,000 marketers from around the world have leveled up their skillset with AdVenture premium and free resources. Whether you're a CMO or a new student of digital marketing, there's something here for you.

OUR BOOK

We wrote the #1 bestselleling book on performance advertising

Named one of the most important advertising books of all time.

buy on amazon
join or die bookjoin or die bookjoin or die book
OUR EVENT

DOLAH '24.
Stream Now
.

Over ten hours of lectures and workshops from our DOLAH Conference, themed: "Marketing Solutions for the AI Revolution"

check out dolah
city scape

The AdVenture Academy

Resources, guides, and courses for digital marketers, CMOs, and students. Brought to you by the agency chosen by Google to train Google's top Premier Partner Agencies.

Bundles & All Access Pass

Over 100 hours of video training and 60+ downloadable resources

Adventure resources imageview bundles →

Downloadable Guides

60+ resources, calculators, and templates to up your game.

adventure academic resourcesview guides →