Compression Health’s eCommerce Evolution from Strain to Gain

Client Overview

Compression Health is a leading provider of medical-grade compression garments, orthopedic supports, and wellness solutions designed to improve mobility, circulation, and quality of life. Serving both everyday consumers and individuals with specific medical needs, the brand offers a curated selection of top-tier compression products from trusted industry names like Jobst, Medi, and Sigvaris. With a focus on education, product expertise, and customer support, Compression Health helps people feel better and move better every day.

In late 2024, Compression Health partnered with AdVenture Media to address mounting challenges in the eCommerce space, including rising acquisition costs, platform inefficiencies, and aggressive competition from Amazon resellers. The partnership aimed to stabilize performance, maximize paid media efficiency, and set the foundation for long-term growth.

Challenges

Missing Meta Data for Product Feed
A lack of structured meta data severely limited the effectiveness of Google Shopping and Performance Max (PMax) campaigns, restricting visibility and algorithmic efficiency.

Website Inefficiencies
The existing website is outdated, slow, and poorly segmented, hindering user experience and conversion rates. A new site launch is scheduled for July 2025.

Shopping Feed Disruptions
Over the last 10 months we’ve seen the following trends that correlate directly with two Shopping feed disruptions (September 2024 & March 2025), the first coinciding with a previous agency’s removal of a $0.50 CPC cap on Shopping campaigns:

• ~30% increase in cost per paid user
• Gradual decreases in conversion rate

Amazon Competition Undercutting Pricing
Unauthorized sellers on Amazon have been offering steep discounts and free shipping on top compression brands, eroding Compression Health’s impression share. Strict brand guidelines prevent Compression Health from competing on price, putting them at a disadvantage on key platforms.

Platforms Leveraged

Google Ads

• Performance Max
• Standard Shopping (phased down over time)
• Branded & Non-Branded Search

Meta Ads

• No active campaigns currently; planned launch with new website in August 2025

Strategies

Transition from Standard Shopping to PMax
Phased reduction of Standard Shopping in favor of PMax to maximize reach, efficiency, and feed utilization.

Product Segmentation Based on Revenue Contribution

• Shifted from price-based segmentation to organizing campaigns around high-performing brands and product categories.
• Lower body-focused campaigns launched based on 90-day product analysis favoring these items.

Streamlined Campaign Structure for Efficiency
Consolidated campaign structure by eliminating unnecessary brand-level segmentation and focusing on groupings that align with revenue-driving product attributes (e.g., body part targeted, price point, product features).

Revenue-Focused Media Allocation
Consistent reallocation of ad spend toward products and brands demonstrating the strongest, most consistent revenue performance.

Results

Raised Daily Performance Floor
Prior to AdVenture Media’s involvement, daily conversion volume fluctuated between 2–3 conversions on low days. With the introduction of PMax campaigns, even low-performance days now consistently generate 9–10 conversions.

First 6 Months of 2025: Period-over-Period (PoP) Growth

• 25% increase in conversions
• 30% increase in conversion value
• 11% increase in total business revenue
• 4% increase in average order value (AOV)

Year-over-Year (YoY) Growth

• 3% increase in conversions
• 10% increase in conversion value
• 7% increase in AOV
• 24% increase in total business revenue

Looking Ahead

With the July 2025 website launch and Meta Ads implementation planned for August, Compression Health is poised to build on recent momentum by:

Prospecting on Meta
Exploring efficient acquisition of new customers with a target cost-per-new-user below $2.

Remarketing to Existing Users
With ~15,000 monthly website visitors but only ~20% returning, strategic remarketing efforts aim to lift the return rate to ~30%, driving downstream revenue growth.

Shopping Feed Improvements
The new website launch will include a revised product feed to resolve existing meta data limitations, expected to further improve Shopping and PMax campaign performance.