29%
Increase in AOV
43%
Increase in Return On Ad Spend
35%
Forecasted Increase in Sessions YoY
10%
Increase in CTR
A Cottage in the City is a boutique home décor retailer specializing in curated, nostalgic, and emotionally-driven pieces that transform houses into warm, personal sanctuaries. With its roots as a small shop on Long Island, A Cottage in the City has evolved into an online destination known for hand-selected collections that resonate with customers seeking meaning and story in their spaces.
In early 2025, amid a shifting economic landscape and intensifying competition in home furnishings, ACITC partnered with AdVenture Media to build a comprehensive strategic roadmap. The goal: reignite growth by sharpening the brand’s unique positioning, expanding channel strategies, and elevating both traffic and conversion outcomes.
Declining Traffic & Rising Acquisition Costs: After peaking in Q4 2024, site traffic began to decline, driven largely by increasing CPCs (Google Ads up ~10% YoY). This meant ACITC was paying more for fewer visits, compressing their acquisition funnel.
Market Saturation & Low Barriers to Entry: The home décor e-commerce space remains fragmented, with rising saturation and new boutique players increasing pressure on customer acquisition and brand differentiation.
Consumer Discretionary Income Tightening: Despite long-term growth projections for the industry, elevated interest rates, tariffs, and inflation were making shoppers more selective, especially with large or discretionary home purchases.
Under-Leveraged Channels: ACITC’s traffic mix was over-reliant on Google (about 40% direct, 25% Google, limited Meta), unlike competitors who used stronger Meta and brand retargeting strategies to build efficient conversion paths.
Missed Cart Opportunities: While add-to-cart rates had been improving, cart-to-checkout conversions dropped, signaling room to optimize bottom-funnel flows and lift total transactions.
Google Ads: Including Shopping, Performance Max, and Branded Search to capture high-intent buyers.
Meta Ads: Advantage+ Catalog, Lookalike Prospecting, Static Brand Ads, and Retargeting to expand reach and recover abandoners.
Website & Email: Reinforcing brand storytelling, launching bundles, and preparing loyalty/design programs to build repeat business.
1. Reinvest in PPC to Drive Traffic
2. Launch Meta Prospecting + Retargeting
3. Create Curated Product Bundles to Lift AOV
4. Elevate Brand Voice & Visuals
5. Prepare Repeat & Designer Programs
We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
New York
1074 Broadway
Woodmere, NY
Philadelphia
1429 Walnut Street
Philadelphia, PA
Florida
433 Plaza Real
Boca Raton, FL
info@adventureppc.com
(516) 218-3722
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