The Omnichannel Strategy that Slashed CPA by 41%

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Increase YoY in CTR


Increase YoY in Conversions


Decrease YoY in CPA


Increase in CVR


New York Festivals (NYF) specializes in honoring exceptional advertising across multiple sectors including Health, Radio, and Film. With a vision to rival prestigious awards like Cannes and Clio, NYF employs a global panel of industry experts to judge and celebrate the most innovative and effective ad campaigns.


NYF approached AdVenture Media with several key objectives:

  • Amplify video views and engagement, particularly leading up to award submission deadlines.
  • Increase event registrations and sign-ups, focusing on a targeted audience including past entrants and their lookalikes.
  • Enhance purchases, with emphasis on timely conversions.
  • Expand YouTube channel subscriptions to increase overall reach and viewership.

Platforms Leveraged

Google, Meta, LinkedIn


Before partnering with our agency, NYF faced several challenges in promoting its awards and events:

  • A unique sales cycle that peaked near submission deadlines.
  • Difficulty targeting a specific niche audience.
  • Underutilization of LinkedIn for precise targeting.
  • Budget allocation issues between the USA and other regions.
  • Remarketing challenges for re-engaging past engagers.
  • A need for a mobile-optimized strategy while recognizing desktop remains primary for submissions.


Our marketing agency developed a comprehensive strategy to address NYF's unique challenges and achieve their goals:

Audience Segmentation: Focus on past entrants and lookalike audiences to enhance registrations and sign-ups.

Prospecting and Remarketing: Initiate with broad prospecting and switch to aggressive remarketing as deadlines approach, aiming to increase both engagement and purchases.

LinkedIn Targeting: Utilize LinkedIn's capabilities to target key demographics, companies, and job titles relevant to NYF's specific audience.

Geographic Budgeting: Divide campaigns between the USA and other regions to optimize budget allocation for maximum conversions.

Custom Audiences: Leverage audiences interested in industry publications like Ad Week to bolster NYF's reach and engagement.

Mobile Strategy: Keep mobile users engaged through optimized campaigns, acknowledging that the final conversion action mostly occurs on desktop.


Our partnership with NYF yielded several significant achievements and results:

LinkedIn Targeting: Our strategic use of LinkedIn's targeting options directly addressed NYF's challenge of reaching a specific audience. This resulted in high engagement and conversions, validating our approach. Metrics: 70% YoY increase in CTR.

Remarketing: The challenge of re-engaging past ad engagers was mitigated through effective remarketing strategies. These efforts especially paid off in the days leading up to award submission deadlines. Metrics: 17% YoY increase in conversions.

Budget Allocation: One of NYF's challenges was budget allocation between the USA and other countries. Our strategy maximized conversions through optimized budget distribution. Metrics: 41% YoY decrease in CPA.

Critical Period Conversions: NYF had a unique sales cycle that peaked near submission deadlines. Our focused efforts during this period resulted in significant conversions. Metrics: 434% period-over-period increase in CVR (last 2 months compared to first 2 months).

By tackling each of NYF's unique challenges, AdVenture Media Group didn't just deliver measurable outcomes; we catapulted NYF closer to their aspirational vision. From leveraging unparalleled targeting capabilities to optimizing critical sales cycles, we moved the needle in a big way. These quantifiable metrics underscore NYF's substantial progress in becoming a globally acclaimed awards festival, elevating them in a competitive industry landscape.

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