"Patrick and the team is very thorough and thoughtful. They have the ability to tackle difficult issues and the analytical skills to work out plans to run a profitable campaign."
Our Google Shopping campaign optimization service focuses on improving the ROI of your shopping campaigns by using intelligent item ID bidding and thoughtful data analysis.
Formerly known as Google Product Listing Ads (PLA’s), the Google Shopping campaigns are the best way to expose your physical and digital products to customers who are actively searching for them. Google Shopping ads are the most effective and profitable form of ecommerce advertising, with clicks on Google Shopping ads increasing 170% year over year.
Most companies have a “set it and forget it” attitude with their Google Shopping campaigns. But that’s exactly why you’re on this webpage. You know you can do better, and we’re here to show you that you absolutely can.
Before we can even start structuring your campaigns, we need to understand your business. We'll take the time to research your industry, understand your competitive landscape and develop an understanding of your product catalog. We'll focus on learning which of your products generate the highest margins, what your break even return on ad spend is, and which products and product categories are most important for you to promote.
Every Google Shopping campaign relies on a product feed that runs through Google Merchant Center before AdWords can show any ads. A properly formatted and optimized product feed is integral to the long term success of your campaigns. We'll take over the management and optimization of your product feed, plugging your feed into third party partners of ours who specialize exclusively in optimizing product feeds of any size and complexity.
AdWords provides a lot of data with regards to campaign performance, but the story is incomplete without a more detailed understanding of how your website visitors are actually interacting with your website once they've clicked on a Shopping ad. That's why we make sure your analytics tracking is set up properly; so we can use that data to enhance our optimizations and reporting of your Google Shopping campaigns. Google Analytics also allows us to use AdWords campaign data to create highly targeted remarketing audiences.
Without conversion tracking setup properly, every optimization would be simply a best guess. With complicated checkout systems, e-commerce conversion tracking can get tricky. We have extensive experience working with custom sites and popular checkout integrations alike, as well as ecommerce stores with longer sales cycles. Whatever you sell, there's a way to track revenue back to each ad click ... and we won't launch a single ad campaign before we know that we're tracking revenue accurately.
Unlike Google Search campaigns, Google Shopping ads don't use keywords to target your ads. Because Google uses the information in your product feed to determine which query to show an ad for, it's important to setup your feed in a way that allows you to bid the right dollar amount for each search query. That's precisely why we use precise product segmentation in your feed – to allow us to bid aggressively on products more likely to sell and bid more conservatively on lower value items less likely to convert at a higher lifetime customer value.
Ultimately, what we bid for each search determines whether or not we'll get an ad impression, and how much we'll pay for a click should our ad receive one. Intelligent bidding is the heartbeat of your Google Shopping campaigns. From automated return on ad spend bidding algorithms to product specific bidding, our team has the insights and strategies to test and test again, always looking for better ways to generate more high quality traffic for less cost.
Optimizing your Google Shopping campaigns on an ongoing basis is the value our team ads month over month. The data your campaigns generate is invaluable, and we use all of it to your advantage. Optimizations include product segmentation, product feed optimization, restructuring campaigns, using priority settings to customize query-level bids and collaborating with you to find new ideas to increase the lifetime value of your customers.
When we say we know Google Shopping, we really mean it. Our numbers simply speak for themselves.
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Our 100% in-house team of Google AdWords management / PPC experts bring over 150 years of combined experience to your campaign development and optimization. While automation is useful for adding nuance to your strategy, there’s nothing that replaces the thought and analysis real people bring to the very real money you’re spending on digital ads every day.
You’ll love your ROI, but you’ll love our people even more (well, maybe not).
Here is just some of what you can expect when you partner with us. Get in touch with us below to learn more.
Our team will implement conversion tracking on your website, or we’ll work with your developer to make sure the codes we send are implemented properly.
If we’re taking over preexisting campaigns where conversion tracking has already been installed, we’ll perform thorough tests to make sure revenue and conversions are being tracked accurately.
In fact, we won’t launch a campaign before being certain that the data we’re collecting reports conversions properly.
You own your data. All of it.
Our team configures regular reports to be delivered to your inbox on a schedule that works for you detailing all the key performance indicators important to your short term and long term advertising goals.
Your input and feedback is crucial to the long term success of your ad campaigns.
You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your campaigns.
Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.
Remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors when they’re browsing other websites like blogs, news sites and social media sites like Facebook, Twitter, Instagram, YouTube and LinkedIn.
Many of our clients see extraordinary returns on their remarketing campaigns, bringing qualified traffic back to their site to complete the conversion goal they want their visitors to take.
Our team will install and configure all applicable remarketing tags, as well as manage the remarketing audience creation and segmentation.
The software we use to help our client's Google Shopping campaigns outperform the competition.
One of our digital marketing experts will get back to you within the day to discuss your marketing goals and to give you a sense of what our team can do for you.