The Best-Selling Book
And Roadmap For Leveraging AI and Automation in PPC Campaigns

Join or Die: Digital Advertising in the Age of Automation is nothing short of a masterpiece! Patrick Gilbert does an amazing job of explaining some really important concepts in a clear way. I wholeheartedly recommend this book to anyone who is interested in the future of the Digital Marketing Landscape!

Patrick has written one of the most important digital marketing books in recent years and my only hope is that none of my competitors read it, too. Not only does he give exceptional insight into the way the ad algorithms work, but he offers helpful advice for utilizing that knowledge successfully. Any serious digital marketing professional needs to read this book.

There are two types of PPC managers: The ones that have read Gilbert’s book and the ones who will have to read it. Join or Die blew my mind. Patrick literally opened my eyes. He changes the rules of the game and directly goes to the opposite direction that “traditionalist ppc managers” (as he calls them) have been doing for years. This book is a masterpiece. Gilbert throughly explains how to embrace automation and correctly use smart bidding. This new way of managing your ppc campaigns will give you and your agency a competitive advantage over the rest that still follow the traditional methodologies. Death to SKAGs, manual ppc and optimizing for Quality Score! Long live the age of Automation.

Patrick Gilbert does an amazing job informing PPCers about automation with storytelling and actionable insights filled with real-world case studies, bidding algorithm deep dives, Google Ads, Facebook advertising, and so much more. He condensed the most important Google help articles into something enjoyable to read and focused on the most important points.

It's time for us digital marketers to start accepting automation and machine learning instead of worrying about what Google is going to do next to take away more control. It's coming...no matter what. Do yourself a favor, and your clients, and start learning how to leverage automation to your advantage.

Patrick thoroughly discusses audiences and includes an attribution chapter or two I will be revisiting to review all my current client's setup. One of my favorite chapters is focused on advanced conversion tracking, which is a huge challenge for most companies advertising online.

I usually read a book or two every 6 weeks and I finished Join Or Die in less than a week. If you are ready to change your mindset and become a better marketer than you have been, order this book and absorb every page, then apply what you learn. I've never met Patrick but I have the utmost respect for him and his dedication to what I believe is his very first published book. Amazing job, Patrick, and best of luck to the AdVenture Media team. I hope to cross paths one day to shake your hand and thank you for pushing me in the right direction.

I took Isaac Rudansky's Google Ads course on Udemy when I started a new digital advertising role in the beginning of 2020. His course's content and quality of instruction was excellent and invaluable. So, when Isaac recommended Patrick Gilbert's new book in an email to his past students, I immediately knew I had to read it. It did not disappoint.

Join or Die is an in-depth look at the impact of automation on digital advertising told from the perspective of an agency that used to dismiss Google's smart bidding algorithms as wasteful and unsophisticated. In each chapter, Patrick breaks down the concepts behind complex algorithms, and examines the automated features within Google Ads (as well as Facebook and Instagram) that have benefitted from automation. The modern advertisers' playbook is filled with helpful anecdotes and case studies that complement the technical language in a way that makes Join or Die a real page-turner for those of us in the PPC world. Who knew a book about Google Ads could be so captivating?

The best part is that the takeaways are not superficial. You won't just walk away with a broad conclusion like, "Okay, automation is the future. I guess I'll just embrace it." Patrick provides actionable tips, tactics and strategies to work with automation throughout your Google Ads account — from daily campaign management to optimizing your account structure. In every chapter, readers can find new ways to save time on tasks that aren't driving results, understand and train automated systems, and leverage new features to maximize efficiencies.

I highly recommend Join or Die to any PPC manager looking to learn and adapt to today's ever-changing digital advertising landscape.