Course Description

I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that converts 2X - 5X more than your current landing pages.

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI.

A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That's a huge mistake and you're leaving a lot of money on the table.

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What You’ll Learn

• How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design
• How to write headlines and calls to action that will motivate your users to act instead of turning them off
• How to design an action block with a clearly defined conversion goalHow to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design
• How to run professional usability tests on a tight budgetHow to build a landing page from scratch on a custom domain without writing a single line of code
• The Fogg Behavior Model and how it applies to good landing page design
• Why understanding the AIDA sales funnel is so important in conversion rate optimization

… and much, much more!