Course Description

The Ultimate Google AdWords training course is currently the #1 bestselling Google AdWords training course anywhere on the internet. With over 50,000 students enrolled across over 150 countries, this course will teach you, step by step, everything you need to develop, build and launch a successful Google AdWords campaign.

If you're a marketer, entrepreneur, student or business owner, understanding how Google AdWords works is crucial to the long term profitability of your online marketing campaigns. Your competitors are all using AdWords to drive profitable traffic to their websites, and in this course I will teach you how to outperform your competitors and win back your business.

Google AdWords is the worlds most popular advertising platform, by far. Even if your pay per click campaigns are being managed by an outside agency, it's worth your time to understand the dynamics of the AdWords platform so you can be educated, informed and up to date with the best strategies and techniques for success.

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What You’ll Learn

• How to set up your AdWords account from scratch
• The theory behind successful online advertising
• What keywords are and how to use them to your advantage
• How to set up conversion tracking and how to track phone calls from your website
• How to track sales, revenue and form submissions using Google AdWordsHow to take advantage of competitor reports and customer data in your campaigns
• How to write and A/B test your ads
• How to increase Quality Score and decrease your cost per click
• How to structure your account, campaigns, ad groups and keyword lists for optimal results
• How to analyze keyword data in Excel to gain deeper insight into your data
• How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
• How to monitor your campaign performance on a regular basisHow to spot trouble in your account and what you need to do to fix it
• How to understand your customers from a psychological level…. and much much more!