Isaac's blog

5 Essential ROI Formulas Every PPC Manager Needs To Know

PPC Management Company
Am I profitable?” It’s a question every PPC account manager is asked, but it’s also a question many account managers struggle with answering. As an agency owner, I make sure our entire team develops a fluency with these essential ROI formulas. PPC marketers aren’t necessarily statistics wizards or mathematically oriented by nature. I’m not—that’s for sure.
Isaac Rudansky

Hi, I'm Isaac.

I founded AdVenture Media in 2012. Since then, my team and I have worked with over 350 companies around the world. I write about our industry, the challenges of running an agency, and other things that I find interesting.

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Our Blog

February 8, 2018

How Amazon Has Turned Google Advertising On Its Head

We’ve been referring to it around here as The Amazon Thing. It was November 22nd, the day before Thanksgiving, and I had a 10 am call with one of our ecommerce clients to button up our plans for Cyber Weekend. We were excited to kickoff the holiday season. This was our third one together and all […]

December 28, 2016

Google Display Network Ads Will No Longer Require Any Targeting Method

Get ready! – Possibly the worst AdWords feature that Google could ever introduce will be coming your way in early 2017! As of January 18th, 2017, Google image and video … Read More

November 22, 2016

The Black Friday Consumer Behavior Shift

It’s time we take a second to think about what we’ve created here. Over the last ten years, we’ve become so focused on over-saturating consumers’ brains with our various holiday promotions … Read More